Convincing GoTo of terms' relevancy.

From: Doug Bates <dbates_at_aquent.com>
Date: Wed, 28 Jul 1999 09:58:39 -0500 (CDT)

Does anyone have any advice for how to convince GoTo that
the terms you wish to buy are "relevant"?

I've been trying to buy terms for Adobe software, such as
"Pagemaker", for Aquent Partners,
http://www.aquentpartners.com/index.html We're a staffing
company specializing in the creative, web, and technical
fields. About half of the people we place are experts in
various Adobe software, and our clients come to us
specifically looking for experts in Adobe this or Adobe
that.

Interestingly, GoTo will sell us "Adobe" because we have a
business partnership with Adobe that is described on our
site (Adobe named us as the primary source to find
professionals who can use Adobe's new InDesign software).
As we expected, "Adobe" has turned out to be one of our best
performing terms.

I have been in lengthy communications with the GoTo "editor"
in an attempt to explain why these terms are relevant for
us. Despite my patient and full explanations, the editor
refuses to permit us to buy other terms because we have "no
content" about the terms in question. The editor refuses to
accept as "content" the hundreds of listings of talent we
have, each identifying the specific software skills they
have because they say nothing about the software.

Anybody know what process to use to get one of their
editor's decisions overruled?

--
Doug Bates, dbates_at_aquent.com
Aquent http://aquent.com

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Received on Wed Jul 28 1999 - 10:26:42 CDT