RE: Ads on mobile devices

From: Joe Tyler <tyler_at_VisionarySoftware.com>
Date: Wed, 28 Jul 1999 13:10:16 -0500 (CDT)

JASON DEVITT WROTE:
> I'm new to this list, so my apologies if this has come up
> before, but I'd be interested to hear people's views about
> the prospects for advertising-supported content on handheld
> devices like Palm organizers and smart phones. Thanks

As the capabilities of wireless devices increase and size
decrease, more and more people will rely on these devices as
an information source. To support this flow of information,
content providers will naturally seek sponsors. The draw of
wireless devices is clear, content providers and advertisers
can bring themselves directly to their customers, no matter
where they are. One reason that this has not already taken
off is because consumers pay for the wireless service.
Sometimes on a per message basis. When this is turned
around to allow the originator to pay for the message (The
same as your typical phone service) this area will take off.
Until this time, advertisments will only be accepted on
services providing very important information. My company's
product, Informz, is an opt-in message publishing and
distribution software that is capable of sending targeted
advertisements to Alphanumeric Pagers, Digital Cell Phones,
Fax, plus any device that can receive email such as Palm
organizers and smart phones. http://www.Informz.com

Joseph Tyler
Visionary Software Solutions, Inc
518 371 1842

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Received on Wed Jul 28 1999 - 13:40:30 CDT