Re: appraising your web site

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon, 2 Aug 1999 09:10:41 -0500 (CDT)

CHAD WOLD WROTE:
>Is there a software program or an Internet business that
>will help me in putting a instant value on a web site?

Man, I get this question about ten times a day. Currently,
I'm working with about five sites, all of which have serious
registered user bases. Those are the easiest to value, since
there's an established range of figures for customer
acquisition.

If you figure that acquisition cost at $80 to $100 per
customer, average it to $100 and a site with 100,000
verified users could be worth the $10 million they want.

True, this solution can't apply to everyone, but it
certainly is valid for subscription and membership based
sites.

Rob Frankel

"Branding is not about getting your prospect to choose you
over your competition; it's about getting your prospect to
see you as the only solution." (sm) -- Rob Frankel,
columnist, consultant, author Big Time Branding (SM)
http://www.robfrankel.com Subscribe to FrankelBiz for FREE
at: http://www.robfrankel.com/frankelbiz/form.html
818-990-8623 or 1-888-ROBFRANKEL Mailto:rob_at_robfrankel.com

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Received on Mon Aug 02 1999 - 12:55:13 CDT