Re: Is personalization really personal

From: William C. Stratas <president_at_planetcast.com>
Date: Thu, 5 Aug 1999 10:39:26 -0500 (CDT)

DAVID YANCEY WROTE:
>What if, in such a data capture setting, the service was
>able to assure the user that the data would truly not be
>sold, or, if the user so stipulated, not even used to
>trigger offers from the service itself?...
>What I am suggesting is that positively reinforced usage
>experiences and changing web demographics make it vital that
>we be less defensive and even "knee-jerky" on the subject of
>privacy, and more realistic and thoughtful of ways in which
>an "opt-on" user can benefit from *much* "smarter" web
>sites.

The issue of privacy assurance is central to the concept
that David postulates, above.

PrivaTrust is a new privacy assurance standard that
addresses this urgent market need -- balancing the desire of
companies to collect detailed information and the fears of
consumers that this information may be misused.

PrivaTrust is administered by accountants and is an audited,
verifiable assurance standard, unlike BBBonline and TrustE.
Check it out: http://PrivaTrust.com/

~~~~~~~~~ Planetcast Presentations, Inc. ~~~~~~~~~
 William C. Stratas, President / Toronto, Canada
 Corporate: mailto:mailbox_at_planetcast.com
 Confidential: mailto:president_at_planetcast.com
 Corporate Site: http://www.planetcast.com/
~~~~~ Web Corporate Communications Specialists ~~~~~

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Received on Thu Aug 05 1999 - 16:50:46 CDT