Re: Convincing GoTo of terms' relevancy.

From: Robert J. Woodhead <trebor_at_animeigo.com>
Date: Thu, 5 Aug 1999 10:48:39 -0500 (CDT)

DOUG BATES WROTE:
>I have been in lengthy communications with the GoTo "editor"
>in an attempt to explain why these terms are relevant for
>us....
>Anybody know what process to use to get one of their
>editor's decisions overruled?

It's easy. Put up a new page on your site that deals in
depth with Pagemaker (for example) and how good your staff
is at it, with some examples, maybe a couple of freebie
tricks to illustrate what Pagemaker-gods you are.

Then apply for the keyword again, with the destination for
the clickthroughs being the new page.

I got "yahoo", one of the highest-traffic terms on GoTo,
this way.

Cautionary note: such secondary keywords that aren't
precisely on-target will convert at a lower rate than more
specific keywords, so don't pay too much.

Best, R

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Robert Woodhead, CEO, AnimEigo http://www.animeigo.com/
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Received on Thu Aug 05 1999 - 16:50:45 CDT