Re: banner ad tracking software

From: <MarkWelch_at_adbility.com>
Date: Thu, 5 Aug 1999 11:12:21 -0500 (CDT)

JENNIFER FERNANDEZ WROTE:
>I am wondering if there is software out there that I could
>get to help analyze my banner ads and click-through rates
>and the like. Can anyone help?

There are many different vendors selling software or
"service bureau" solutions. I maintain a list of "ad
serving software" and other solutions at
http://www.adbility.com/wpag/baf_ad_sw.htm

Also, note that some log analysis software can help analyze
much of this same information from your log files; see my
list of log analysis software tools at
http://www.adbility.com/wpag/baf_anal.htm

-- Mark J. Welch, Editor & Publisher
-- Adbility's Web Publishers' Advertising Guide
-- http://www.Adbility.com/WPAG/
-- (925) 462-8483 voice - Pleasanton, California

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Received on Thu Aug 05 1999 - 16:50:51 CDT