Re: Convincing GoTo of terms' relevancy.

From: Dan Scholnick <dans_at_goto.com>
Date: Thu, 5 Aug 1999 11:29:22 -0500 (CDT)

DOUG BATES WROTE:
>I've been trying to buy terms for Adobe software, such as
>'Pagemaker', for Aquent Partners,
>http://www.aquentpartners.com/index.html We're a staffing
>company specializing in the creative, web, and technical
>fields. About half of the people we place are experts in
>various Adobe software, and our clients come to us
>specifically looking for experts in Adobe this or Adobe
>that.

GoTo.com's answer: To clarify, it helps to keep in mind
that people searching GoTo.com expect relevant search
results. In Doug Bates' case, if the GoTo editors can find
a clear path to information on the site that indicates his
candidates know PageMaker, then they would certainly
reconsider the term he would like to bid on. If Doug is
trying to link users to his home page, there is no mention
of PageMaker there, nor is there a link that says something
like, "software packages our candidates know."

There is no indication how to get to the PageMaker
information. GoTo editors judge sites based on the site,
not on what the company sitting behind the site may do. For
example, a travel site that nowhere mentions cruises would
not be granted "cruises," even though it is reasonable to
assume that a travel agency can book a cruise.

I hope that helps clarify what are editors are looking for.

Sincerely,

Dan Scholnick
Vice President, Client Services and Sales Operations
GoTo.com

========================================================================
------------------------------------------------------------------------
        This week's Online Advertising Discussion List sponsors:
                   AdFlight, Flycast, and Streammedia

AdFlight (formerly Immerce) - The Internet Advertising Exchange: Your
high choice, low price source for Internet ads! WEEKLY AUCTIONS,
DAILY DEALS! Go now to http://www.adflight.com/default.asp?source=oad

                                        ---

 WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 1000 sites. All for what you'd normally pay for placement on
   one. Call it superhuman. http://WWW.FLYCAST.COM/OA

                                        ---

              Evolve, she said. RADICALMAIL.COM
   Streaming multimedia email that puts your advertising back
     on top of the food chain. http://www.radicalmail.com
 
------------------------------------------------------------------------
========================================================================


Received on Thu Aug 05 1999 - 16:50:56 CDT