Re: Convincing GoTo of terms' relevancy.
>Despite my patient and full explanations, the editor
>refuses to permit us to buy other terms because we have "no
>content" about the terms in question...
>Anybody know what process to use to get one of their
>editor's decisions overruled?
Instead of arguing with the editor, be constructive and get
some of your talent to write four or five web pages that
have tips on using Pagemaker and the other software packages
you want to buy terms for. Then you'll have content that is
relevant, so you'll get the ads -- plus, you will have added
content to your site that will attract both search engines
and visitors.
cheers,
danny
-----------------------------------
Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com
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Received on Mon Aug 09 1999 - 12:30:14 CDT
