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I'd like to open a discussion about Web advertising
networks, their effectiveness and their future.
Sender: owner-online-ads_at_o-a.com
Precedence: bulk
I hear a lot about the Internet being touted as the direct
response mechanism of the 21st century. Everyone seems to
claim ROI is the only effective measurement? True or False?
Does anyone have any actual experience with buying
advertising on either DoubleClick, 24/7, FlyCast,
ValueClick, AdKnowledge or AdAuction. Are there others? Was
the buy effective?
The key players appear to be DoubleClick and Adknowledge out
front serving the traditional ad agencies, but it's unclear
who the leader is from the remaining players and who they
serve? Thoughts?
If you have bought space on any of these networks, why did
you choose it over others? Who has the most effective
business model? They all talk about ROI and claim high
click rates, but do they really deliver.
Your insights and opinions are much appreciated.
Debbie A. Everson
Internet Media Strategist
Publicis Technology
945 Battery Street
San Francisco, CA 94111
V: (415) 512-8990
F: (415 512-8905
Mailto:deverson_at_ptglobal.com
http://www.ptglobal.com
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Received on Tue Aug 10 1999 - 15:03:49 CDT
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