Increase in Click Rates Over Time
Hi, all. I've noticed an interesting thing in my online
campaigns lately: the increase of click rates over time. It
used to be that, in general, click rates dropped as an ad
banner's frequency increased. That held true for all of my
online campaigns until the last 6 months or so. Now I'm
seeing an INCREASE in click rates over time for each banner,
indicating that frequency is required to induce user action.
Is anyone else experiencing this trend? Are we experiencing
yet another exciting change in this medium?
Stefanie Nelson
Media Director
Sumus Interactive
www.sumus.com
stef_at_sumus.com
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Received on Tue Aug 10 1999 - 15:27:49 CDT
