Re: The Internet - Is it globalizing brands?
JAMES CARLINI WROTE:
>Many people think that the Internet is the "universal
>solution" to their marketing strategies... ...Culture,
>regulatory issues, electrical power differences, and others
>MUST be recognized before a serious campaign can be
>initiated....The "one size fits all" approach doesn't work.
In response and agreement with James Carlini's recent post,
I'd like to add that there are so many factors affecting
each country that you plan to sell within. This may
include pictures that you use on your site - are they
culturally sensitive? Many colors can also be offensive in
certain cultures. Humor and idioms are also items which do
not translate well in other languages. We work with
different companies who also send their products out to us
before marketing to go through a cultural analysis and to
prevent marketing errors ....and so many have been made.
Our monthly newsletter at www.languagesolutions.net deals
with these Localization Issues as applied in the print
format but can very easily apply to the web.
Melissa Wurst
Language Solutions
www.languagesolutions.net
Full service foreign language translation and cultural review in over 40
languages!
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
AdFlight, Flycast, and Acceleration
AdFlight (formerly Immerce) - The Internet Advertising Exchange: Your
high choice, low price source for Internet ads! WEEKLY AUCTIONS,
DAILY DEALS! Go now to http://www.adflight.com/default.asp?source=oad
---
RESULTS. LOTS OF RESULTS. (Click-through just isn't enough.)
Visit http://www.flycast.com/oa and turn a click into something more.
---
###100% GUARANTEED### Pay-Per-Click and Pay-Per-Download Advertising
All of your money back if you are not completely satisfied!
-->> http://www.clicksales.com/ and http://www.downloadsales.com/ <<--
------------------------------------------------------------------------
========================================================================
Received on Tue Aug 10 1999 - 15:54:41 CDT
