Re: Sponsorships only for the giants?

From: Richard Kies <rkies_at_cobra.sk.sympatico.ca>
Date: Tue, 10 Aug 1999 15:41:09 -0500 (CDT)

DANA BLANKENHORN WROTE:
>There are many sponsorship opportunities out there that
>don't cost a lot of money, especially in targeted media.

Thank you, Dana Blankenhorn, for your endorsement of
sponsorships for smaller niche sites. What you said is
absolutely true. I have been selling sponsorship
opportunities for nearly three years; based on this, I can
say that sponsorships are a key to long-term sustainability
for smaller sites.

What a niche site may lack (millions of monthly
impressions), it can make up for with a sharply focused site
that delivers a quality audience. IMHO, the reason why
there is no "Doubleclick" for sponsorship (yet) is precisely
this reason: smaller sites don't generate the traffic or
revenue to grab the attention of the big ad networks.

Small sites can take advantage of this by building
relationships with their sponsors and creating creative
packages that meet the sponsors' needs (and the site owners'
needs too). The results for sponsors will be response rates
many, many times higher than, say, the banner ad "industry
average" of 0.5%.

Let's hear it for the little guy!

Best Regards,

Richard Kies
Marketing & Communications
AgInfoNet

Ph: (306) 789-5153
Fax: (306) 789-7630
rkies_at_aginfonet.com

AgInfoNet.com - Where Agriculture Means Business


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Received on Tue Aug 10 1999 - 16:18:23 CDT