Clickthru Rates

From: Ganesh N Mandalam <ganesh_at_3rdagenda.com>
Date: Fri, 13 Aug 1999 19:30:21 -0500 (CDT)

Hi,

We would like to purchase about 100,000 clicks (per month)
for a client who is in the process of building a car racing
portal. What is the best price at which I can pick up either
"run of network", or "category specific" (sports, racing,
cars, etc.) clicks? The standard rate cards of the ad
networks seem to be in the region of $ 0.40 per clickthru.
Can experienced media purchasers advise me on this?

1. Am I allowed to negotiate on the standard rate cards?
2. If so, will I get better rates than the standard rates
advertised?
3. What are the factors that will allow the ad networks to
give me a discount - Quantity, Duration, etc?
4. Does the concept of 15% Agency commission exist here?

Thanks in advance,

Ganesh
===================================================
Ganesh N Mandalam
3 R D A G E N D A
India's leading offshore developers of Internet solutions
Ph: 91 44 823 1919 Fax: 91 44 8279191
email: ganesh_at_3rdagenda.com www.3rdagenda.com
===================================================

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Received on Fri Aug 13 1999 - 20:35:11 CDT