Sponsorship metrics?

From: jae kim <>
Date: Tue, 17 Aug 1999 18:13:30 -0500 (CDT)

i am trying to deepen my understanding of the sponsorship
side of the business. how are sponsorship deals
constructed? are they priced against traffic/page view
guarantees? what sort of pricing premium is given to an
advertiser so they can "own" the category? are back end
kickers, such as clickthru spiffs and/or transactional
splits, used frequently? if so, how much is it per click?


Jae Kim
Analyst, Paul Kagan Associates, Inc.
126 Clock Tower Place
Carmel, CA 93923
P) 831-624-1536 x 335 F) 831-624-3105

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Received on Tue Aug 17 1999 - 21:31:53 CDT


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