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Re: Sponsorships only for the giants?
BOB FERTIK WROTE:
>Can someone lay out the standard terms for sponsorships?
>
>Are the fees usually based on monthly flat fees? What rates
>are typical?
>
>What services are included? Web banners, e-mail newsletter
>ads, advertorials, off-line promotion etc.?
>
>Is there a website with information about negotiating
>sponsorships?
Nope, although there may be an article or two lying around
my site, I can tell you from experience that the best
sponsorships are custom-built arrangements. That makes a
lot of sense, when you think about it, because each sponsor
has a different goal, not just eyeballs.
The key is to be as flexible as you can until you have
proven your effectiveness. After that, if you're good, you
work with the sponsor to add as you go.
Rob Frankel
"Branding is not about getting your prospect to choose you over your
competition; it's about getting your prospect to see you as the only
solution." (sm) -- Rob Frankel, columnist, consultant, author
Big Time Branding (SM) http://www.robfrankel.com
Subscribe to FrankelBiz for FREE at:
http://www.robfrankel.com/frankelbiz/form.html
818-990-8623 or 1-888-ROBFRANKEL Mailto:rob_at_robfrankel.com
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Received on Fri Aug 20 1999 - 19:27:01 CDT
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