Re: Web Advertising Networks

From: Rick Sareen <>
Date: Fri, 20 Aug 1999 18:24:51 -0500 (CDT)

>we can all still sing the "plop-plop, fizz-fizz"
>jingle for Alkaseltzer and remember the "I can't believe I
>ate the whole thing" spot, but when's the last time you ever
>sat around the dinner table laughing with friends about the
>latest amusing banner ad you saw...or even remember a single
>banner at at all, for that matter.

Rick to Rick, this is verging on the worrying; you don't
really laugh about ads you liked at dinner parties do you?

>So, is Internet marketing the best thing that's ever
>happened to direct marketing? Banner ads? Not hardly...

in that case there are a lot of major corporations worldwide
who are making a big mistake in reading their P&L's. And
their accountants.

Rick Sareen
media21 <> Consultants in online media and marketing
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Received on Fri Aug 20 1999 - 19:27:05 CDT


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