Email Mktg Performance Benchmark

From: Rick Bruner <>
Date: Tue, 24 Aug 1999 21:26:29 -0500 (CDT)

Hello O-Aers,

The research and advisory firm I work for, IMT Strategies,
is in the midst of a large research project right now about
email marketing, which will be finished in late September. I
will be pleased to share topline results of it with you all
then. The study includes opinion surveys with 400 consumers,
detailed interviews with 25 leading marketers and a
benchmark report of hundreds of marketers' experiences with
email marketing.

I write to invite you to participate in that last part of
the research, the email marketing performance benchmark.
Find out how your email marketing efforts compare to
hundreds of other online marketers by completing this
10-minute, confidential Web-based survey regarding your
company's MOST RECENT email marketing campaign:

In exchange for participation, IMT Strategies will send you
a copy of the benchmark, so you can compare your campaign
results to those of other marketers, along with an executive
summary of the overall research results, plus a free
six-month subscription to "Executive Insights," IMT's
strategic monthly report series about the major impacts of
technology on sales and marketing professionals.

To participate or for more details, simply click the above

Rick E. Bruner, Vice President
IMT Strategies
Research and advice about sales and marketing technology strategies
Author, "Net Results: Web Marketing That Works"
(415) 351-2489

        This week's Online Advertising Discussion List sponsors:
                   Flycast, AdKnowledge, and Remarq

just click-through -- results. Take the next step. Get the maximum number
of responses at the lowest possible CPM. Visit


 What is the brand effect of Web advertising? Only AdKnowledge goes
 beyond the click to offer real answers you can act on. For details
 about AdKnowledge eAnalytics, visit us at


    Interested in reaching opinion leaders in one of the most
       active discussion communities online? Try RemarQ at

Received on Wed Aug 25 1999 - 02:44:29 CDT


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.