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Affect of limiting # of ads seen on click rate?

From: George Williams <george_at_tenagra.com>
Date: Thu 26 Aug 1999 17:31:56 -0500

From: Jonathan Roy <roy_at_idle.com>

Hey all. Do any of you know of some research (or just an
article) about the effect on click-through rates, when
limiting the # of times a single user can see a single ad,
or the # of times a single user can see any paid ad? I'm
curious if limiting a user to seeing any specific ad 2-3
times per visit has a significant effect on CTR.

  Thanks,

-Jonathan

---
Jonathan Roy - roy_at_idle.com - Idle Communications, Inc.





Received on Thu Aug 26 1999 - 17:31:56 CDT


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