One Testimonial is worth 690,000 Impressions

From: Miki Dzugan <>
Date: Fri 27 Aug 1999 15:32:55 -0500

> Fellow colleauges this is why banner advertising is not very
> affective - so many "things". I"ve checked my own CTR with
> Link Exchange, LinkShare, SmartAge and others - less than 1%
> CTR!!!
> On the flip side, I've written articles for InternetDay and
> have received over 100 emails just from two articles...and
> over 1,000 hits to my site in minutes!!!...
> For those of us who are smaller web sites, we need to sell
> our web sites to advertisers by using our niche market, and
> loyalty clout!!

Our experience mirrors yours, Ramon. One of our clients had
20,000 visits in one day from a post to an online bulletin
board which referenced the client's Web site. The client
decided that the site had a well enough targeted audience to
place banner advertising.

Our most productive banner on that site is getting CTR of
2.9%. We will need 690,000 impressions to equal the
effectiveness of the one post.

I think that text references for advertisers and sponsors
are much more effective than banner ads, but I suppose the
issue of service and ad accounting makes that less
attractive to sites, which accept advertising.

Miki Dzugan
MARKnETING, integrating the Net into your marketing.

Received on Fri Aug 27 1999 - 15:32:55 CDT


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