RAMON RAY WROTE:
>Advertiser spending is going to go up on the web, but what
>about the effectiveness? As has been mentioned before, I
>think direct email and sponsorships are the way to go.
The I A B says sponsorship is increasing .
Could you kindly post the names(URLs) of examples of
succesful sponsorships so that I may realize what a
Or is there any regular check list of the most popular
Thank you for your quick responce.
Assistant professor, Marketing
Niigata University of International and Information Studies
Surveyed on Banner AD among Japanese Advertisers.
Home: 1-14-11, Nanyodai, Hachioji, Tokyo, 192-0371, JAPAN
Tel. 88-426-76-3547, Fax 88-426-77-4520
E-mail: tshoda@ coral.ocn.ne.jp
Office: Niigata University of International and Information Studies
3-1-1,Mizukino, Niigata ,950-2292, JAPAN
E-mail: shouda@ nuis.ac.jp
Received on Fri Aug 27 1999 - 20:52:59 CDT
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