Re: Inbox vs. Online Newsletters

From: Dirk Dupon <>
Date: Tue 31 Aug 1999 08:57:08 +0200

>I noticed a possibly intelligent idea for increasing page views while
>reading a newsletter today and wondered if you have any opinions or
>experience with this idea. What do you see as the pros and cons?
>What if we were to take our newsletter and build it on the site rather than
>sending out a text email? We could then send an email teaser to draw
>people to the site to read the newsletter.
>Do you think or have you seen any data suggesting that one approach is
>better than the other? Would it get more people to the site or would we
>lose out based on not having the actual newsletter information right there
>in their Inbox?


It sure is a good idea to send out a short message to your
subscribers, to get them to your web site, but why shouldn't
you send them a HTML version of your newsletter instead?

IMHO, this works much better, because the message stays on
their computer, the newsletter can be viewed off line (don't
forget there are people -like me- paying for their Internet
acces by the minute), and they can save a copy on their
hard disk after reading.

Dirk Dupon

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Received on Tue Aug 31 1999 - 01:57:08 CDT


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