technology industry ad rates

From: Sarah Hey <>
Date: Wed 08 Sep 1999 15:48:30 -0400

I am interested in discovering if Cost Per Click is
significantly different for technology advertising as
opposed to other types of advertising online. For example,
all things being equal, same number of impressions, etc,
would a banner on a technology web page like CRN or PC
World sell for more or less CPC than other industries. Does
anyone have any numbers on average CPC (or another
comparable model of measuring banner ads) for the computing
industry and average cost for sponsorship for email
newsletters on the technology industry? Or a place to find
such numbers?

I may be thinking of it in the wrong way, but I'm deeply
interested in learning more about online advertising rates
within the technology industry. Any discussion or info on
sources or stats is deeply appreciated !


Received on Wed Sep 08 1999 - 14:48:30 CDT


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