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Re:sponsorships

From: Janet Attard <attard_at_businessknowhow.com>
Date: Sat 11 Sep 1999 04:43:21 -0400

STEVEN CARLSON WROTE:
>Rather than selling ads on a CPM basis, ClickZ creates a
>resource - say a column about web marketing - and then sells
>a sponsor an exclusive branding relationship with that
>content.

How many readers does an individual column or section of a
web site need to be of interest to sponsors? And what kind
of ballpark fee would that type of sponsorship go for?

--Janet Attard
Author of Business Know-How:An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How





Received on Sat Sep 11 1999 - 03:43:21 CDT


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