I work for a small store owner who opened an e-commerce
site. He did this without the benefit of advice from someone
with a marketing background. The site (without any
marketing) is pulling in $500,000 per year.
He hired me because he wants to quadruple that to $2
million. I suggested:
1) an affiliate program and
2) an e-newsletter to start out with.
At first he was very enthused, then his technical consultant
explained that he would need about $20,000 in software
upgrading to do those things. He now says he thinks his
product is so wonderful that people will want to sign up to
place links on their sites for no commission, nor is he
willing to put in the mailing list management software I
need.
Apparently, one or two people wrote him and asked if they
could link to his site, without any prompting. He is
convinced that if I write letters to people they will be
delighted to link to him for free.
I feel like I am living in a Dilbert cartoon.
I have a few questions:
1) Does anyone know where I can get statistics that show a
rise in SALES not just clicks from either (preferably both)
an affiliate program and an e-newsletter?
2) Any other ideas I can use to get sales up?
He is selling an everyday household item with good brand
recognition, but not a lot of difference between brands.
Without something special about this site I do not see how I
will be able to get press releases published.
I am stumped at how to get this guy the sales he wants if he
ties my hands.
Sue
Received on Mon Sep 13 1999 - 05:10:22 CDT
