RE: advertising locally

From: Sharon Frey <sharonfrey_at_earthlink.net>
Date: Tue 14 Sep 1999 19:11:46 -0700

MIKE MILLER WROTE:
> I'm going to be doing advertising at the local level
> (suburban towns, New York City area) for a network of
> locally focused community Websites that I'll soon be
> launching. I'm considering radio and local newspaper
> advertising. The radio station I have in mind seems to have
> a good local audience, adequate geographical coverage and is
> affordable. The town newspapers have significant
> penetration, are well established but more expensive. My
> demographic is roughly 30-45-year-olds, 60-40% women to men,
> mostly families. Any opinions on which ad medium I should
> stress?

Hi Mike,

Hmmm? , New York City area. How does your audience commute?
By car, then radio. By rapid transit, then newspaper.
That might explain why town newspaper advertising is more
costly than radio.

If I were in your shoes, I'd buy full page Sunday ads in the
local papers advertising AN EVENT that could be as simple
as website Grand Opening, we're here for you so tell us
what you like, want more of, what we should consider for
the future.

Mike this is really old hat, a long time staple of
advertising: Send press releases about the opening of the
sites to all media, including the radio station.

Sharon Frey




Received on Tue Sep 14 1999 - 21:11:46 CDT