SUE LONG WROTE:
>I work for a small store owner who opened an e-commerce
>site....The site (without any marketing) is pulling in
>$500,000 per year. He hired me because he wants to quadruple
>that to $2 million. I suggested:
>1) an affiliate program
>2) an e-newsletter to start out with.
>...his technical consultant explained that he would need
>about $20,000 in software upgrading to do those things. He
>now says he thinks his product is so wonderful that people
>will want to sign up to place links on their sites for no
>commission, nor is he willing to put in the mailing list
>management software I need. I am stumped at how to get this
>guy the sales he wants if he ties my hands.
You might be able to tackle your projects without $20K. On
the affiliate side, check out:
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Websi
te_Promotion/Aff iliate_Programs/. Most of the scripts are
free or relatively inexpensive. Likewise both Dynamic Trade
and Commission Junction can put you in the affiliate
business for less than $2K, plus cut checks and manage the
affiliates. Another place to start is LinkExchange's
ClickTrade/RevenueAvenue.
Likewise on the mailing list side there are free tools --
LinkExchange's Listbot is popular. Lyris is free for up to
200 names. Again, try some of the scripts at
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Maili
ng_List_Manageme nt/ and
http://cgi.resourceindex.com/Programs_and_Scripts/Remotely_H
osted/Mailing_Li st_Management/.
If can assist further, please contact me directly.
Joel Gehman
Manager - Ecommerce Marketing
Reliance Personal Insurance
http://irant.com
Received on Thu Sep 16 1999 - 09:21:07 CDT
