Re: advertising locally

From: Havah Hope <>
Date: Tue 21 Sep 1999 12:59:09 +0200

>Mike this is really old hat, a long time staple of
>advertising: Send press releases about the opening of the
>sites to all media, including the radio station.

I agree with you that this is really old hat and should be
obvious to most experienced to send out lots of press
releases, but I seriously doubt a radio station which
devotes so little time to news as it is (usually 2-5
minutes) is going to read on the air a press release about a
web site opening. Am I wrong? Have people had success with

On the other hand, I would insist that any place I
advertised do a story on the opening as part of the deal.

Havah Hope
Internet Alliances Manager
A Perfect Dealer, Inc, The World's Largest New Balance Concept Store

Received on Tue Sep 21 1999 - 05:59:09 CDT


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