Re: Email Database Software?

From: Rick Bruner <rick_at_bruner.net>
Date: Wed 29 Sep 1999 13:57:43 -0700

JAKE KLAMKA WROTE:
>Our company has recently explanded our affiliate program and
>plan to email our resellers regularly with updates and tips.
>To do this we need software that can easily maintain a
>database of several hundred email addresses and contact
>names and mail to them. Also, the program must be able to
>personalize messages. Can anyone suggest a piece of software
>that can help us do this quickly and easily?

This is a very hot space at the moment, and there are lots
of players in this space. Below are a few of the leaders.
All of these are going to cost several thousand dollars and
are meant for fairly large operations.

PACKAGED SOFTWARE:

MessageMedia (recently bought leading packaged solution, Revnet)
Kana Communications (recently bought new company Connectify)
e2 Software (probably cheaper)
Brooklyn North (probably cheaper)
Annuncio (marketing automation)
Imparto (marketing automation)
Rubric (marketing automation)
Market First (marketing automation)
Majordomo (freeware, clunky to use)

OUTSOURCERS:

Digital Impact
Post Communications
Media Synergy
Exactis
eClass Direct
CommTouch
Flycast eDirect
L-Soft (cheaper)
Lyris (cheaper)

HYBRID:

Responsys (Web-hosted app)

As a point of disclaimer, my company, a research and
advisory firm, is presently wrapping up a major study about
email marketing, and several (less than half) of the above
vendors are sponsors of that study. But in being able to
afford our sponsorship, they are also mostly market leaders.

Unfortunately, not all of the URLs for those companies are
so intuitive, so you may have to resort to a search engine
to fine some.

Best of luck,

Rick

Rick E. Bruner, Vice President
IMT Strategies http://www.imtstrategies.com
Research and advice about sales and marketing technology strategies
Author, "Net Results: Web Marketing That Works"
http://www.amazon.com/exec/obidos/ISBN=1568304145/executivesummaryA/
(415) 351-2489 rick_at_imtstrategies.com




Received on Wed Sep 29 1999 - 15:57:43 CDT