Increasing page views per visit
Has anyone done any studies (or seen any printed) on what
methods work best to get visitors to find more areas of
interest on an individual site? Some of the questions I'm
pondering as we get ready to make some changes on a couple
of my own sites are:
Are navbars on the top better than the side? Should a top
navbar get repeated on the bottom? Does having navbars both
at the top and the side confuse people? Do links to related
stories work better than navbar-type category references? Do
users get annoyed if you break stories up into short pages
that don't scroll much and require clicking on an arrow to
get to the next page in the story? Are users more likely to
click on text links in a navbar than on buttons? (Or do most
sites use the text links primarily as a way of getting found
in search engines? If a single company has several related
sites (a group of magazines might be an example), does it
confuse or annoy visitors to link from one site to the other
? Forgetting search engine issues for a moment, does using
frames (set up so they don't make users feel boxed in) make
it easier or more difficult to navigate a site without the
visitors getting lost?
If anyone has any experiences to share, or knows of any
studies that have been done, I'd appreciate knowing.
--Janet Attard
Author of Business Know-How:An Operational Guide for
Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How
Received on Thu Sep 30 1999 - 08:06:30 CDT
