RE: Low volume site

From: Harshal Chhaya <hchhaya_at_epsilon.pair.com>
Date: Fri 8 Oct 1999 17:55:34 -0400 (EDT)

ANDREW BOURLAND WROTE:
>We have a motto here at ClickZ: "It's the Audience,
>Stupid"... In other words, it depends upon the value of that
>audience to a potential advertiser.

Andy,

I wish more advertisers realized this - that raw numbers
don't always matter. Unfortunately, most (if not all)
potential advertisers ask us about our monthly visitors
neglecting the fact that all of our visitors are very
focused. The site targets a particular city and every
visitor to the site (and subscriber to our mailing lists) is
a potential customer.

Yeah, we don't have the traffic that the major national
sites have but we also don't have a general, non-specific
audience.

ClickZ is already well-known and I am sure you don't have a
dearth of advertisers. But I would like to know how can a
niche site (that is not yet famous) convince advertisers
that the quality of eyeballs counts for something too.

Regards,
Harshal Chhaya
harshal_at_mumbai-central.com
Mumbai-Central.com, Where Mumbaikars meet
--
http://www.mumbai-central.com <-- Where Mumbaikars meet



Received on Fri Oct 08 1999 - 16:55:34 CDT