Re: How does a WWW business advertise?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 11 Oct 1999 08:56:22 -0700

SHARON FREY WROTE:
>Come January 2000, I will be training brand new audiences
>across the U.S. on the virtues and pot holes of the best of
>the best web authoring software programs on the market
>today. Not to worry, I will do a good job.
>
>They will ask me:
>
>Search Engines
>Banner Advertising
>E-Mail / albeit Spam
>
>There must be something better.


OOOOH Yeah! Talk about brand-compatible alliances and
partnerships. If you do it right, they work like
gangbusters!

Rob Frankel

"Branding is not about getting your prospect to choose you
over your competition; it's about getting your prospect to
see you as the only solution." (sm)
-- Rob Frankel,columnist, consultant, author
Big Time Branding (SM) http://www.robfrankel.com
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Received on Mon Oct 11 1999 - 10:56:22 CDT