[online-ads]Re: ad targeting techniques & CTRs

From: tco <tco_at_ix.netcom.com>
Date: Thu 14 Oct 1999 10:38:15 -0700

For Mark Welch

It is true that tracking online is very difficult.

However if it is niche one is looking for there are ways to
reach such an audience. For example travelpostcardsfrom.com
reaches 1.7 million students that can be verified. Clique
through isn't the issue with a site like this that is used
by teachers of social studies, it is exposure. It is
branding, it is the ability to get a subliminal message to a
tough to reach fast moving ever changing market. A very
important market for many companies to reach.

Let's face it, no one cliques through television ads or
print ads or outdoor or bus ads, but Nike uses them all.

G. Campbell





Received on Thu Oct 14 1999 - 12:38:15 CDT