DIANA WROTE:
>I am a marketing rep for New Paradigm Media. I have been
>given a new task and I'm not sure how to begin. NPM
>represents a software company by the name of Romansoft, Ltd.
>They are an R&D firm specializing in online gaming. They
>recently bought out one of their competitors (completely
>revamped and renamed the site to romancasino.com)and they
>have several hundred thousand email addresses from players
>whom opted to receive information about gaming. Would it be
>right to use this list? And if it is alright, then should
>this list be filtered somehow? I've thought about mailing
>these people again requesting permission to send them info,
>but is this necessary and if so, how sould I write the
>intro?
Diana,
I would sent the mailing list a letter that starts something
to the effect of:
You are receiving this letter because you requested to learn
about gaming opportunities from (old company name) and we
wanted to let you know that we have changed our name to
Roman Casino. You will find our improved site on the web at
http://www.romancasino.com. If you wish to be removed from
this mailing list please send a message to (e-mail address
where they will be removed from future mailings).
Then continue with the letter you normally write.
They did opt-in so it is not unethical to use the list as
long as you give them a way of opting out of future
mailings.
Good Luck,
Havah Hope
Internet Alliances Manager
A Perfect Dealer, Inc.
The World's Largest New Balance Concept Store
http://www.aperfectdealer.com
Received on Wed Oct 20 1999 - 04:12:07 CDT
