Advertising to Professionals

From: Laurie Creasy <LCreasy_at_cjp.com>
Date: Tue 19 Oct 1999 09:33:09 -0400

We publish on-line speciality medical web sites containing
ground breaking studies. Physicians and similar
professionals are the audience. For one site I have a
sponsor that consistently gets a 10% click through on their
ad (located in the lower left hand of each page). This is
the only sponsor on this site. Their product is specific to
the industry. I am investigating the impact of additional
advertisements such as banner ads will have on the
audience. I don't want to jeopardize the credibility of the
site. This audience tends to view advertisements as
reducing the educational value of the content. Are there
any studies or does anyone have experience with the effects
of advertising to a niche, highly professional audience?
What ads work best in this enviroment?


Laurie Creasy
Senior Hematology Marketing Manager
Carden Jennings Publishing
1224 West Main Street, Suite 200
Charlottesville, VA 22903 USA
Phone: 804-817-2000
Fax: 804-217-2020





Received on Tue Oct 19 1999 - 08:33:09 CDT