GREG OGARRIO WROTE:
> Instead of relying on ever-ignored 468x60 ad banners, I'm
> considering implementing pop-up banners and am wondering
> what size is working best? 125x125? Larger? Rectangular?
STEVEN SCHARF REPLIED:
>If your market is blues collar Walmart trailer park types
>then maybe they will work, but knowing the majority of us
>online have better things to do with our time then reacting
>to unexpected ads poping out at us. I would suggest you
>rethink the advisability of pissing off the online market.
As a blue-collar, Wal-Mart, trailer park type, I can assure
you that pop-up ads are just as annoying for us as for any
other demographic. Pop-up windows can be useful for showing
important information that needs to be available while users
are still accessing the main site, such as for Help
information or cross-referencing statistics. Most
experienced Web users, regardless of their preferred
shopping venue or place of residence, are very hostile to
pop-up windows of any kind, be they ads or anything else.
Think twice before using them. The question you must ask
yourself is whether the information in the pop-up window
will be welcomed by the user.
Shawn Merwin
merwin_at_visionarysoftware.com
Director of Software Training
www.informz.com - The New Leader in Opt-In Messaging
Received on Tue Oct 19 1999 - 14:25:26 CDT
