DIANA WROTE:
>They are an R&D firm specializing in online gaming. They
>recently bought out one of their competitors (completely
>revamped and renamed the site to romancasino.com)and they
>have several hundred thousand email addresses from players
>whom opted to receive information about gaming. Would it be
>right to use this list? And if it is alright, then should
>this list be filtered somehow? I've thought about mailing
>these people again requesting permission to send them info,
>but is this necessary and if so, how sould I write the
>intro?
It depends on how specific the original opt-in language was.
Of course, with the spamming climate being the way it is,
it's better to be safe than sorry...yes, I would highly
recommend that you get their permission again and be
specific as to the kinds of info you're going to send them.
Start off with a traditional "You are receiving this
because you were subscribed to _____" and then give them an
option -- immediately -- to "unsubscribe." Make it loud
and clear. Then proceed with the rest of your message...
In this case, the onus will be on THEM to let you know that
they don't want to hear from you again. However some firms
are more comfortable with making the offer again and
promoting a click to subscribe. You can still get a decent
response with the latter event but you have to make the
promise and the new offer as compelling as possible. Best
of luck!
Kim
-----------------------------------------------------------
Kim M. MacPherson
S E L L I N G B Y D E S I G N . C O M
High-Impact Copy and Design for Web and E-mail Promotions
http://www.sellingbydesign.com
kim_at_sellingbydesign.com
Received on Tue Oct 19 1999 - 15:56:50 CDT
