Re: Pop-up Banners

From: Wayne Browning <info_at_homepagers.com>
Date: Wed 20 Oct 1999 19:53:43 +0500

GREG OGARRIO WROTE:
> Instead of relying on ever-ignored 468x60 ad banners, I'm
> considering implementing pop-up banners and am wondering
> what size is working best? 125x125? Larger? Rectangular?

NEVEN PRASNIKAR WROTE:
> We have tried a new model on our site (not advertising
> related site though) by using full page HTML ad that is
> displayed for 20 seconds or untill user clicks, whichever
> comes first. We are surprised by results!
>
> While the same ad displayed as standard banner is attracting
> 50% less clicks comparing to our other products (we spent
> 100.000 banners for each of five product campaign so far,
> with average CTR 0.65%), the same product attracted almost
> 50% (half of all visitors to our web site) of users when
> advertised using this "entrance billboard".


I believe people are clicking only to bypass this ad
thinking they will enter the main site, like pop-ups it more
trickery than marketing in my humble opinion.





Received on Wed Oct 20 1999 - 09:53:43 CDT