Re: Interstitials and Advertorials
EDUARD MENAL CASAS WROTE:
> > I would very much appreciate if you could give me a hand.
> > The terms are:
> >
> > * Interstitial
> > * Advertorial
> > * Unicast
> > * Vanilla URL submission and vanilla design banners
> > * Headlink aggregators
TO WHICH JAMES CARLINI REPLIED:
> ...Some people used ill-defined or rarely used terms to try
> to appear as "if they know what they're talking about" while
> trying to impress others... Let's all STOP inventing "terms
> of convenience" and stick to REAL definitions. Those of you
> creating "cutesy" terms do nothing for this industry let
> alone those that are trying to understand it in its infancy.
>
> Misinformation and wrongly taught people do not enhance the
> evolution of this industry.... Before you tout your
> expertise - make sure you KNOW what you are talking about.
>
> Hope this helps you, Eduard. You are a victim of
> pseudo-experts.
I agree. Those of us charged with communications in
technical fields should strive for simplicity. Anyone at
the S/Es reading? Lycos, interstitial is on your rate
sheet.
Now my own question...I'm new to banner advertising...Can
someone give me guidelines on where to start (in terms of #
of impressions per month) when purchasing banner ads? I'm
purchasing for a variety of small to med-size companies and
understand the pricing but do not know how much I should be
spending.
Katrina Bell
Marketing Coordinator
Project Alpha, Inc.
"net solutions for tomorrow's economy"
katrina_at_projectalpha.com
Received on Tue Oct 26 1999 - 07:28:30 CDT
