Re: Advertising to Professionals

From: Randy Parlee <randy_at_fscinternet.com>
Date: Fri 22 Oct 1999 14:04:36 -0400

LAURIE CREASY WROTE:
> We publish on-line speciality medical web sites containing
> ground breaking studies. Physicians and similar
> professionals are the audience. ... I don't want to
> jeopardize the credibility of the site. This audience
> tends to view advertisements as reducing the educational
> value of the content. Are there any studies or does anyone
> have experience with the effects of advertising to a niche,
> highly professional audience? What ads work best in this
> enviroment?

This is an article from Business 2.0 (excellent mag btw)
that deals with a different industry but their conclusions
re:advertising might be valid. You might try putting the ad
link in a little frame on one side with just a simple text
one or two liner, like 50 characters max e.g. FSC
Internet/SecureXpert Labs -best e-security in biz
(shameless plug)

Does anyone else have more feedback on Web sites for
publishers?
 
http://www.business2.com/articles/1999/09/text/feature_2.html

Randy




Received on Fri Oct 22 1999 - 13:04:36 CDT