JOYCE-ANN GATSOULIS WROTE:
> I don't read any newspaper with PAID movie or book reviews,
>no. I don't know where you're reading your movie and book
>reviews, but mine come from sources like the New York Times
>for example. I doubt very much the New York Times or any
>other publication worth its salt would even enter a
>discussion about media coverage as part of the deal for
>advertising.
TO WHICH HAVAH HOPE REPLIED:
>Joyce-Ann, you and everyone else in the editorial end of the
>publishing industry (I have had this argument more than once
>before) may think you are "pure" and "above the taint of
>advertising" but I have news for you a book review is
>advertising. You may choose not to get paid for it, but
>whether or not you are paid to review a book a book review
>is advertising. You are advertising the book, the author
>and the publisher, *everytime*.
To add a note to this discussion -- I review books that
focus on small business topics. I feel I am brutally
honest as to their usefulness. At the same time, I, and
all reviewers, receive the books FREE from the publishers.
I've never had a publisher say a word about a review that
reflected negatively on one of their publications. Perhaps
they feel that any review is publicity and readers will
make up their own minds.
Best wishes,
Amy Shellhase
ReviewZ: Savvy Small Business Owners Swear By It
Mailto:ReviewZ-subscribe_at_onelist.com
Received on Fri Oct 22 1999 - 13:13:09 CDT
