Re: Selling Ads on Non-Profit Site
JOE COOPER WROTE:
> We would like to sell advertising space to raise the
> money necessary for upkeep, but throughout my research I
> have not come across a non-profit (.org) that has
> advertising on their site. If I was to sell ad space would
> I be violating some unwritten protocal? It would be
> difficult otherwise to continue raising $$ to keep the
> portal current.
Joe, I work with several Chambers of Commerce in Minnesota
and have sold ads on chamber Web sites. I'm not aware of
any unwritten rule. However, I would recommend sponsorships
rather than ads.
What's the difference? Primarily, the difference is the
name. But beyond that, sponsorship implies a relationship
and an endorsement of the organization's goals by the
sponsor.
Sponsorships have been known to generate higher revenue per
CPM than banner advertising. A good match between sponsor
and organization (as with targeted advertising) can result
in better results for the ad.., er, sponsor, especially if
the sponsorship can be couched as an endorsement rather than
an ad.
By the way, I might be interested in an ad or sponsorship on
your site as I have a couple of Web site products to sell to
chambers of commerce. Expect I'll be hearing from you. S;-)
--
Miki Dzugan
MARKnETING, integrating the Net into your marketing.
<http://www.markneting.com> (651)454-5323
Received on Thu Oct 28 1999 - 11:10:02 CDT
