Re: How Can I Get Examples of Great On-Line Creative?

From: Kim M. MacPherson <kim_at_sellingbydesign.com>
Date: Wed 27 Oct 1999 15:58:50 -0400

CHRISTIE BROWN WROTE:
>In the advertising class that I teach (at the University of
>Michigan) I like to give as many examples as possible of
>good and bad creative work. It is easy to get examples from
>magazines and newspapers, somewhat less easy from TV, but
>essentially impossible fron on-line resources.
>
>My students are hungry for on-line examples, but I don't
>know how to "capture" on-line creative (i.e., banner ads,
>pop-ups, well-designed sites for a particular product, etc.)
>for demonstration in class. Do any of you have examples
>that I could use, or can you give me some advice on how to
>capture useful examples for later in-class demonstration?

As far as capturing online creative...

If you come across good (and bad) banner examples, just
right-click on the image and, depending on your browser, do
a "save image as" to a designated directory and then either
view it online or print it out later. You can do the same
with interstitials (or pop-ups), buttons, etc.

I'd also recommend "seeding" yourself with some of the most
popular opt-in e-mail list vendors. You'll then get
samples of those dumped right to your inbox and you can
pick and choose. There's a lot of creativity going on here
nowadays (and, of course, there's a slew of weak examples to
choose from as well -- there are a lot of companies who
simply aren't using creative pros that know this medium).

-----------------------------------------------------------
Kim M. MacPherson
S E L L I N G B Y D E S I G N . C O M
High-Impact Copy and Design for Web and E-mail Promotions
http://www.sellingbydesign.com
kim_at_sellingbydesign.com




Received on Wed Oct 27 1999 - 14:58:50 CDT