Re: Flycast: Zero-Based Media Planning, Site Neutral Optimization

From: Best, Gary S. <GBest_at_capitalcrossing.com>
Date: Thu 28 Oct 1999 16:12:52 -0400

GREG KUDASZ WROTE:
> From a buyers standpoint, having an optimized campaign at $6
> CPM is great. Instead of targetting a specific topic, start
> off with run of network and let Flycast weed-out sites on
> the fly that aren't performing well. That price sounds like
> a very good deal.
>
> From a sellers standpoint, I don't see how this model can
> make advertising revenues signifigant to MY investment. To
> make $1000 per day (before Flycast fees) I'd have to sell
> 100% of an inventory of 165K impressions per day.

Flycast markets themselves as a buyers ad network, while
presenting DoubleClick and 24/7 as a seller's network who
want to get a decent return for their publishers. Flycast
typically buys excess inventory from their sites which is
why the CPM is so low.

Gary S. Best
gsb_at_CompuPick.com
Best Enterprises
MS Office Automation. Custom Database Applications.
Dynamic Web Content.
"Programming done right the first time."




Received on Thu Oct 28 1999 - 15:12:52 CDT