Re: Flycast: Zero-Based Media Planning, Site Neutral Optimization

From: Best, Gary S. <GBest_at_capitalcrossing.com>
Date: Thu 28 Oct 1999 16:17:28 -0400

GREG KUDASZ WROTE:
> 3) Targetting by content group is usually bad since you're
> more likely to have a bette ROI on a site neutral optimized
> campaign.

Actually they're not saying that targeting is bad. What
they're saying is that in some cases, your target may be
hard to classify and may end up being different than what
you think. As an example they say that one of their
financial clients got a better CTR on computer-related sites
than financial sites.

Gary S. Best
gsb_at_CompuPick.com
Best Enterprises
MS Office Automation. Custom Database Applications.
Dynamic Web Content.
"Programming done right the first time."




Received on Thu Oct 28 1999 - 15:17:28 CDT