Re: Pop-up Banners

From: Best, Gary S. <GBest_at_capitalcrossing.com>
Date: Thu 28 Oct 1999 16:24:30 -0400

NEVEN PRASNIKAR WROTE:
> We have tried a new model on our site (not advertising
> related site though) by using full page HTML ad that is
> displayed for 20 seconds or untill user clicks, whichever
> comes first. We are surprised by results!
 
TO WHICH WAYNE BROWNING REPLIED:
> I believe people are clicking only to bypass this ad
> thinking they will enter the main site, like pop-ups it
> more trickery than marketing in my humble opinion.

TO WHICH NEVEN PRASNIKAR RESPONDED:
> Wayne, it's obvious you didn't went to see the ad...If you
> would, you wouldn't call it a trickery.

I think what Wayne meant was that your high CTR may be
deceiving since some visitors probably thought it was a
typical entrance page and they either a) thought they had to
click or b) didn't want to wait for it to finish loading.

Gary S. Best
gsb_at_CompuPick.com
Best Enterprises
MS Office Automation. Custom Database Applications.
Dynamic Web Content.
"Programming done right the first time."




Received on Thu Oct 28 1999 - 15:24:30 CDT