RE: legitimate unsolicited commercial e-mail vs spam

From: Mike Driehorst <miked_at_lmgnet.com>
Date: Mon 8 Nov 1999 08:24:16 -0500

It seems as if the bounds of "proper business practices" are
still being defined when it comes the B2B marketing on the
Internet. Spam is such a nuisance, but what about junk or
unsolicited junk mail? There are very few differences. Does
spam differ from cold calling or similar practices?

What about newsletters?

This is my particular area of interest. My company is a
marketing communications firms and regularly creates
printed newsletters. It is not unusual to rent magazines'
subscriber lists for the initial mailing and then we ask
the recipient to reply if he/she wants to receive future
issues.

If a client identifies a certain audience for an
e-newsletter and we obtain e-mail addresses of our targeted
audience members, are we spamming them with a one-time
mailing and the option to opt-in or opt-out?

I'd say no.

Though the end goal in all marketing communications is a
sale and business relationship, a newsletter is not a
direct sales pitch. The recipient does get value from a
well-written newsletter.

Any feedback?

Sincerely,

Michael Driehorst
Media Relations Manager
The Lauerer Markin Group Inc.
Maumee, Ohio 43537-4021 U.S.A.
miked_at_lmgnet.com





Received on Mon Nov 08 1999 - 07:24:16 CST