Re: legitimate unsolicited commercial e-mail vs spam

From: Marcia Yudkin <75200.1163_at_compuserve.com>
Date: Tue 9 Nov 1999 09:37:52 -0500

JIM NOVO WROTE:
> Let's say the State of Florida is thinking of
> creating an agency to help support or define various
> Internet issues. They very much want comment from every
> business involved in the Internet in Florida, and in
> particular, from small businesses, because they feel it
> will be a most sensitive issue with the smalls. They
> have a very small budget for this item, since the
> audience is limited.

This is a cinch. They send a (snail mail or fax)
mailing to every Chamber of Commerce in Florida, every
SBA or SBDC office and every other business
organization they know of. This will cost a few hundred
dollars. The mailing describes the issues involved and
asks for help in soliciting feedback from small
Internet businesses. Furthermore, these organizations
may decide to issue an e-mail broadcast on the issue
to their own members. This is not spam, and there is
no need for a mass e-mailing to perfect strangers to
accomplish the result you stated.

Marcia Yudkin, Author, MARKETING ONLINE, Second
Edition.
Excerpts at http://www.yudkin.com/marketing.htm




Received on Tue Nov 09 1999 - 08:37:52 CST