Re: Where are the media buyers?

From: Stacy Williams <stacy_at_kilgannon.com>
Date: Wed 10 Nov 1999 13:01:07 -0500

ADAM STRONG WROTE:
> Is there an online source of top media buyers and
> agencies responsible for internet advertising buys??

TO WHICH HAL PAWLUK REPLIED:
> I ran a similar search earlier this year and got over a
> score of responses but they were almost all greedy
> opportunists who offered to do the media buying for a
> 15% commission.

Hal, a 15% media commission is standard in the
advertising/media industry for all types of media,
including interactive. If your definition of a "greedy
opportunist" includes anyone who wants to be
compensated for their expertise and time, then you can
count the vast majority of the free world as greedy
opportunists (I call it capitalism and a free market
system). Do you think Western Media is doing their
research, planning, placement, tracking, and invoicing
for you for free?

Stacy Williams
Kilgannon McReynolds
A full-service advertising agency
integrating online and offline media
www.kilgannon.com




Received on Wed Nov 10 1999 - 12:01:07 CST