Re: Mirror sites vs Multiple Domains

From: Gill, Kathy <kathy.gill_at_attws.com>
Date: Thu 11 Nov 1999 11:08:31 -0800

FRED SHOWKER WROTE:
> AltaVista is now in the process of purging their databases.
> Much to the dismay of many people posting to the web design
> news groups and lists, they're finding that smaller sites,
> or those seeded some time ago are dropping completely from
> the 'found' list.
 
 
Sigh.


> I had a professional "search engine placement" specialist in
> my "Print to Web Publishing" workshop at MultiCom come
> forward and share with me some very interesting information
> about AltaVista's continued "sales" of keywords behind
> closed doors, as well as Yahoo's "pay to play" policy.

 
I don't *mind* if a search firm "sells keywords" -- so
long as they tell me upfront in a clear manner. Of
course, stores "sell" retail shelf space, also, and
most consumers don't know *this* either.


> My recommendation to anyone who wants to spread their
> exposure, without going poor buying banner-spam, should look
> into sub-domains at different ISPs, and get as many
> Content/Text links on portal pages as they possibly can.
> That's the only way to make a dent in the 'big boys'
> (About.com, ZDNet, Internet.com and others) takeover of the
> web.
 
 
umm. About.Com may be a "big boy" in terms of
"eyeballs" -- but its success lies in 600+ individual,
entreprenuer, freelance contractors who provide the
content. Please Do Not lump about.com in the same
basket as ZDNet and Internet.Com - there truly is *no*
comparison.

Disclaimer: I'm the agriculture guide
(http://agriculture.about.com/) -- this either makes me
biased or better informed than most about About.com
structure -- or, perhaps, both apply. ;-)

Kathy






Received on Thu Nov 11 1999 - 13:08:31 CST