Newsletter Spam?

From: Mike Driehorst <miked_at_lmgnet.com>
Date: Thu 11 Nov 1999 14:26:44 -0500

With all of the varied response to David Ross' original
question and later reply, it seems as if the bounds of
"proper business practices" are still being defined
when it comes the B2B marketing on the Internet. Spam
is such a nuisance, but what about junk or unsolicited
junk mail? There are very few differences. Does spam
differ from cold calling or similar practices?

What about newsletters?

This is my particular area of interest. My company is a
marketing communications firms and regularly creates
printed newsletters. It is not unusual to rent
magazines' subscriber lists for the initial mailing
and then we ask the recipient to reply if he/she wants
to receive future issues.

If a client identifies a certain audience for an
e-newsletter and we obtain e-mail addresses of our
targeted audience members, are we spamming them with a
one-time mailing and the option to opt-in or opt-out?

I'd say no.

Though the end goal in all marketing communications is
a sale and business relationship, a newsletter is not
a direct sales pitch. The recipient does get value
from a well-written newsletter.

Any feedback?

Sincerely,

Michael Driehorst
Media Relations Manager
The Lauerer Markin Group Inc.
Maumee, Ohio 43537-4021 U.S.A.
(419) 893-2500/miked_at_lmgnet.com




Received on Thu Nov 11 1999 - 13:26:44 CST